Nutritionally superior and tasty the way dogs like it!

Dogs thrives on eggs

Many are quite surprised to learn that egg is the best protein source for a dog. This is due to the fact that the amino acid composition of an egg is optimal for a dog’s needs. Proteins are formed by amino acids, which means that a dog’s need for protein is actually the need for different amino acids.

 

Rovio Pet Foods is the only producer in the world offering such a high proportion of fresh whole egg in dog food. At production stage, the egg shell is separated and just the right amount is added to meet the dog’s calcium needs. So, in addition to protein, the dog also receives bone strengthening calcium from the egg.

All necessary nutrients, no unnecessary fillers

In addition to egg, Rovio Pet Foods dog food contains poultry, peeled oats, barley, flaxseed, potato, chopped molasses and broad beans, as well as vitamins and minerals. And that’s about it. Therefore, when you are reading through the label, there is no need to look for unnecessary additives, as they simply are not there.

 

For dogs, peeled oats, barley, potatoes and broad beans are good sources of carbohydrates i.e. energy and plant-based protein. They are also a good fit for dog’s digestion system. Peeling oats improves its nutritional value greatly. From flaxseed, dog receives not only fibre, but also important omega-3 fatty acids.

Fat is added to the products by spraying poultry fat on the surface of kibbles, which is tasty and attracts the dog to eat.

All raw materials we use come from Finland and, moreover, nearby our factory. For example, we can give you our guarantee that the poultry we use are not grown with the help of antibiotics – this is simply not something we would do in Finland. We source only some vitamins and minerals abroad, because they are not available in Finland.

 


One more important detail to mention is that only our dog food contains whole egg, broad beans and peeled oats!

What are proteins or amino acids needed for?

In a nutshell, amino acids are needed for the well-being, health and the immune system of a dog. Lack of protein can sometimes be observed even with the naked eye. For example, a dog’s hair is lifeless, does not shine and breaks easily. Insufficient protein intake also directly affects dog’s energy levels. Proteins are the building blocks of the body and because cells regenerate and rejuvenate themselves constantly, it is also important for adult dogs to have quality protein.

High-quality protein is important for all dogs, but it particularly benefits active dogs and working dogs, puppies and young dogs, as well as pregnant and lactating bitches. Adequate protein intake also helps older dogs stay spry. Werraton dry food selection, available now, is designed for different needs of an adult dog.

Active dogs and working dogs need to be able to perform. The right nutrition and the protein it contains maintains performance and muscle fitness and helps avoid injuries.

Why does the ratio between protein and fat vary in our foods?

Choosing dog food starts with the dog’s needs – or at least that’s the way it should be! Generally speaking, dog foods can be roughly divided into four different categories based on their protein-to-fat ratio: basic food, active/hobby dog’s food, light food, and food designed to meet the needs of demanding work or lactating and rapid growth phase. Currently, Werraton dog food selection includes the following products:

 

1. Adult dog’s full nutrition

2. Active dog’s full nutrition

3. Adult dog’s light nutrition, and

4. Grain-free nutrition for an adult dog suffering from dietary hypersensitivities.

 

 

The design of the protein-to-fat ratio is based on the dog’s energy needs, and this can be estimated for each of the groups listed above. The energy content of the food is then adjusted in proportion to the appropriate protein content, which meets the needs of the relevant group based on calculations. The most important factor influencing the energy content of food is its fat content.

Therefore, it is very important that the dog is fed with food that meets its needs, since not only protein and fat content, but also vitamins and minerals are proportionally adjusted to the amount of food used. For example, if a dog with low energy demand is fed with very energy-rich food, the dog might not have sufficient nutrient intake overall. This can be corrected by switching to a food that better corresponds to a dog’s specific nutritional needs.

Different needs of dogs

We developed and adjusted the compositions of our dog foods as well as kibble sizes so that they suit the needs of adult dogs every day – from youth all the way to old age.

Our products have different nutritional content depending on the type of dogs they are intended for. Our selection includes e.g. kibbles with more energy for active dogs or working dogs, lighter food for dogs who need to be careful with their weight, and grain-free food for sensitive dogs. Owners of allergic dogs can rest assured knowing that our products feature only a few ingredients.


Big dogs like to eat big kibbles and small ones obviously smaller kibbles, so our kibbles come in two sizes.

Developed by an expert, tested by dogs

Susanna Särkijärvi, an expert in animal nutrition, is responsible for developing dog foods offered by Rovio Pet Foods. She is a master of agriculture and forestry, an academic professional in nutrition, feeding and animal feed with over 20 years of experience in the field.

Susanna was active in the product development work for dog foods in Finland in a project for the Natural Resources Institute Finland before switching from a career in research to Product Development Manager at Rovio Pet Foods. In the development of animal foods, Sussanna relies on the latest scientific findings on oats and flax as well as various sources of protein and the suitability of egg for dog feeding to help in development of foods.

The starting point for the process was, of course, the nutritional needs of dogs and high-quality Finnish raw materials. When developing recipes, we relied on both Finnish and international research findings related to dog nutrition. We selected only the necessary raw materials and ingredients that can offer the dog some added value, for example, in improved well-being or increased performance. Of course, the developer of the recipes also has to be an expert in what is feasible in terms of the industrial process, i.e. how to produce structurally sound kibbles. No financial shortcuts have been taken in product development.

Naturally, the food has to be so good that you would feel proud to feed it to your own dogs!

Indeed, Susanna also has strong practical knowledge in feeding dogs: she has kept dogs for over 30 years and she has also been breeding hunting Labrador retrievers for over ten years. Susanna’s Labrador retrievers, together with hundreds of other dogs, participated in the development of Rovio Pet Foods products. As the real end customers and supreme judges of taste, these dogs had a huge input on the final outcome. While it is well known that almost anything goes for Labrador retrievers, the other dogs definitely validated the results!

Indeed, our tests indicated that the raw materials selected for the foods, i.e. egg, poultry and oats, are raw materials that dogs themselves enjoy. The poultry fat on the surface of kibbles works as an additional attraction, making the dogs simply salivate in anticipation. In terms of carbohydrates, potato and broad beans, on the other hand, are neutral in taste.

Test tasting in November 2019

218 dog owners and hundreds of dogs (Taloustutkimus, Finnish economic survey company)

  • dogs got to choose between the test food and familiar food
    • 51% chose Rovio Pet Foods’ test food
    • 19% did not know what to choose (the dog ate everything in the cup)
    • 30% chose familiar food

Online survey in autumn 2019

Hundred dog owners and hundreds of dogs (separate test group)

  • dog got to choose between the test food and familiar food
    • 49% chose Rovio Pet Foods’ test food
    • 33% did not know what to choose (the dog ate everything in the cup)
    • 18% chose familiar food

Kibble that holds its structure is also to the owner’s liking

Rovio Pet Foods’ dog food kibble has consistent quality, retains its shape and absorbs liquid well. The successful composition is based on a meticulous design and a recipe that is tailored to the production process of our new factory.

The kibbles are produced using extrusion technology, and the production process is adjusted using pressure, temperature and steam. Mastering production technology and just the right kind of processing improves the quality of food while protecting valuable nutrients.

We built a completely new factory in city of Loimaa, Finland, so that we could have a production line specifically engineered for pet foods.

86% of respondents considered the physical composition of the product to be very good or quite good

(Taloustutkimus November 2019, Finnish economic survey company)