Tero, the father of the idea and founder of the company
I am Tero Rovio, born and raised in Loimaa. We’ve kept dogs at home since I was a very young child. Now our family includes Sulo, a Labrador retriever who is soon two years old and has had the opportunity to test our own products, and Sulo has done so with a good appetite for a year now.
I have been an entrepreneur for most of my working life, mainly in the agricultural sector, but I have also gained experience in many other sectors. I came across the dog food industry through a series of coincidences. I noticed then, much to my surprise, that almost all dog food is imported to Finland from abroad, even though we have great ingredients available domestically. And that’s where it all started.
I have had great people with me in creating this entire concept. They have a huge amount of expertise in their own fields. This has contributed to a very interesting process, the end result of which is this unique concept. We are guided by uncompromising spirit of entrepreneurship: everything is done with the help of
the right professionals, the products are based on scientific findings, and no shortcuts are allowed.
Everything is in our own hands, which enables continuous product development. In the future, we will introduce even more new pet products. Our current products have already been received very well by the tester dogs in terms of taste and digestibility. Owners of dogs with skin problems in particular have provided some really encouraging feedback.
Our factory is located right where the raw materials are produced, so everything is sourced locally. Our new factory means the best possible quality and ecological sustainability; we have capacity for a large solar power-plant and biogas as sources of energy.
We are guided by uncompromising spirit of entrepreneurship: everything is done with the help of the right professionals, the products are based on scientific findings, and no shortcuts are allowed.
Tero Rovio (Mr.)
Tel. +358 (0)500 741 679